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Onderzoek: Gebruik sociale communicatie- and samenwerkingstechnologie laat nog veel te wensen over; ook in tijden van Corona

Amsterdam, 29 June 2020

 

Most organisations are underutilising their social communication and collaboration platforms; even in the current Covid-19 scenario. They are not capitalising on the potential to make their employees more engaged and their teams smarter and faster. They are merely replicating old ways of working.

 

This is one of the main conclusions in Social Collaboration Maturity Benchmark Report, published by Knowman and OrangeTrail.

 

Building on OrangeTrail’s Social Collaboration Maturity Model, Knowman and OrangeTrail set out to research the value organisations gain from using enterprise social tools.

 

The Social Collaboration Maturity Model measures the maturity of the activities performed on social communication and collaboration platforms in 7 focus areas: leaders, internal communications, teams, communities, innovation, support functions and employees.

 

34 organisations from 13 countries took part. Together they represent more than 1.5 million employees.

 

60% of these organisations indicate that their social platforms are very or extremely important to their business.

 

However, we found that most organisations are underutilising their platforms. Organisations are using these platforms for activities they were already doing before and are not seriously innovating their work practices to take full advantage of enterprise social tools. This means that there still is a significant upside to the potential value these platforms can deliver.

 

Social platforms can help leaders drive their strategic agenda much more effectively and create more engagement amongst employees. Very few leaders are aware of these possibilities and not many are stepping up to become networked leaders.

 

Communications departments are heavy users of this technology, but they need to revamp their approaches. We found that only those communication teams that tailor their content to this medium achieve high levels of engagement. It is surprising how many organisations are not still not doing this.

 

Most organisations are only using conferencing and chat functions. They do not use other options that have far greater impact on productivity.

 

This coronavirus pandemic has likely changed businesses forever: it is key that organisations accordingly review and adjust their work practices to explore their social platform for smarter and more agile (remote) work.

 

Important Links

More details can be found on the report website: https://www.maturityscan.orangetrail.com/
Direct download of the report: https://cutt.ly/GighaTh

 

About Knowman

Knowman is a consultancy company specialised in designing and implementing strategies, plans and activities to improve collaboration, knowledge sharing and retention, and organisational learning. Knowman organises the yearly conference Social Now on modern collaboration and communication.

 

About OrangeTrail

OrangeTrail helps organisations leverage technology to improve employee engagement, make the company smarter and faster, and to accelerate organisational learning. They offer global change and adoption programs for collaboration technology, outsource IT communications, and support leaders and communications in improving employee engagement. OrangeTrail works for companies such as HEINEKEN, Nestle, FrieslandCampina, Ahold-Delhaize, JDE, and Booking.com.

 

Contact information

Ana Neves (Knowman): [email protected] – +351 916 715 756
Jaap Linssen (OrangeTrail B.V.): [email protected] – +31 619 882 552

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